What is SEO?

SEO stands for Search Engine Optimization. In involves adding hidden metadata to your website to communicate better with external search engines.

Sometimes the term SEO is used slightly differently. In Tag, SEO features support both search engines and social networks (which have their own search engines). The difference between the two is discussed below.

These features are all available within the free Community subscription plan.

Inform Search Engines

This is classic SEO. By adding metadata to your website that describes what you are publishing and/or selling, you can improve your website's visibility for relevant searches.

The allowed metadata is described by the schema.org vocabulary. Tag includes some functionality that makes working with schema.org easy.

For more information see the Inform Search Engines features page.

Inform Social Networks

This is sometimes considered outside the scope of SEO. It involves adding metadata to your website that describes what you are publishing and/or selling, so you can improve how links to your website look on social networks.

Since the purpose of this metadata is to improve your chances of being found or visited, and it often gets used in presenting search results, we are grouping it under the general SEO topic.

The allowed metadata is described by the Open Graph vocabulary. Tag includes some functionality that makes working with Open Graph easy.

For more information see the Inform Social Networks features page.